After graduating San Diego State University in 1994, Jeff began his entrepreneurial career. Jeff started his own web design company when the internet was in its infancy stage, which eventually led to an online internet business that worked with small local businesses in Southern California.

In 2003, Jeff decided to follow his passion for health and fitness and pursue a career in the fitness industry.  Jeff opened his second business with his wife, Carrie.  Their goal was to help as many people as possible live a healthy life through proper nutrition and exercise.  Over time Jeff and Carrie were able to develop a successful personal training business in Las Vegas.  In 2008, Jeff and Carrie rebranded their business and launched motivFIT.  motivFIT was developed specifically to reach 30-50 year old professionals and provide them with an alternative to exercise by offering outdoor fitness classes that consisted of high-intensity training and boot camp style fitness.  motivFIT was one of the first fitness companies to offer outdoor fitness boot camps in Las Vegas.  Over the next year, motivFIT expanded into 3 different locations throughout Las Vegas and eventually expanded into various locations in Southern California.

Jeff wanted to expand motivFIT’s geographic footprint in 2011,  by offering online coaching and mentorship across the United States and Canada.  Jeff has spent the last several years helping hundreds of people all over the nation with their health and fitness..

Through Team motivFIT, Jeff now mentors and educates fitness professionals, studio owners, and fitness enthusiasts on how to double and triple their income working fewer hours by adding online fitness & nutrition coaching and performance supplementation to their existing fitness business.

As a fitness leader in Las Vegas, Jeff has helped many fitness professionals define their unique niche and develop a business model around that niche. In addition to helping fitness professionals, Jeff offers business coaching to private studios, health clubs and corporations on anything from management and marketing to gym design and staffing.